RCFE, STRTP, ARF, GH LIVE COURSE

Thoughtful Brands That Families Trust 

Learn How Luxury Hotels Create Instant Trust—And Apply It To Your Site Visits Immediately


This 2-hour live webinar, led by Karissa Rischall, MBA, with over 15 years of expertise in brand strategy and business operations, fulfills the "Business Operations" Administrator Certification requirements for RCFE, ARF, STRTP, and GH (Title 22, CCR, Division 6).

It equips administrators with strategies to attract residents, build family trust, ensure compliance, and differentiate in a competitive market through purpose-driven branding, hospitality-inspired multi-sensory marketing (e.g., lighting, music, scents), professional photography, and effective online presence (Google My Business, simple websites).

⚠️ Important Notice: To comply with California Title 22 regulation, it is mandatory to complete the full required time for each section in order to receive credit.

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YOU'RE NOT JUST COMPETING ON SERVICES

You're Competing on Feelings—And Families Decide in 15 Minutes
  • Multi-sensory branding strategies (scent, lighting, music)
  • Title 22-compliant marketing language examples
  • Professional photography that converts families
  • Google My Business & website setup guide
  • Site visit scripting from luxury hospitality
  • 6-Pillar Brand Strategy Framework
  • Brand positioning that differentiates your facility
  • 4 downloadable implementation tools
LIMITED AVAILABILITY

Only 2 Sessions
Left in 2025

This live webinar is offered only twice per quarter. 
The next opportunity won't be available until Q1 2026.
Choose your December session, earn 2 CEU hours, and walk away with 4 downloadable tools you can implement immediately.

WHAT MAKES THIS COURSE DIFFERENT

Where Luxury Hospitality Strategy 
Meets Care Facility Operations

This course bridges two worlds that have never been connected before: the trust-building strategies luxury hotels use to create instant emotional safety, and the real-world operational challenges care facility administrators face daily.

You'll learn the same multi-sensory marketing principles that guide guests at luxury hotels—adapted specifically for family site visits, Title 22 compliance, and the unique decision-making process families and caseworkers go through when choosing care.

What Luxury Hospitality Knows That Care Facilities Don't

Discover why families make placement decisions based on how your facility smells, how your lighting affects their sense of safety, 

 and what your staff's first words trigger emotionally—then learn  exactly how to architect these moments intentionally

The Luxury Hotel Perspective

You'll discover how luxury hotels use multi-sensory branding (scent, lighting, music) to trigger instant trust, and how to apply these principles to your facility tours. This isn't generic continuing education. This is strategic business training from someone who has lived your challenges and scaled luxury brands.

The 15-Minute Trust Window

Research shows families decide if they trust a facility within 15 minutes of walking through the door. You'll learn the exact sequence of sensory touchpoints (sight, sound, scent, touch, interaction) that trigger emotional safety and confidence during site visits. Walk away with a site visit planning guide you can implement immediately—scripting every moment from lobby greeting to living space tour.

4 Ready-to-Use Handouts

This isn't "sit and listen" training. You'll receive: 1. Thoughtful Branding Checklist (quarterly audit), 2. Title 22 Marketing Compliance Quick Guide, 3. Multi-Sensory Site Visit Planning Guide, 4. Branding Reference Sheet (cheat sheet). Print them. Share with staff. Implement starting the next day. These are the same frameworks used by Fortune 500 companies—now tailored for RCFE, ARF, STRTP, and GH facilities.
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Karissa Y. Rischall, MBA

Founder: 123CEU.com
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Karissa Yson Rischall, MBA, is the founder of 123ceu.com, a California state-approved vendor providing continuing education to RCFE, STRTP, ARF, GH administrators and staff. With over 15 years in marketing, consulting, and business strategy, plus over 7+ years as a former RCFE Administrator, she brings deep industry expertise to senior care education and business operations. Her marketing leadership experience includes generating over $20 million in revenue for luxury brands like The Ritz-Carlton Residences and delivering double-digit growth for Fortune 500 clients through her branding firm, KYMBA. Karissa holds an MBA in Marketing and a bachelor's degree in International Business from Woodbury University. Her data-driven approach empowers RCFE, STRTP, ARF, GH professionals to deliver high-quality care while achieving operational excellence.
This course maintains and ensures that records are available for review by Department representatives. Records shall be maintained for three (3) years from the date of vendorship approval, course approval, or course offering, whichever is applicable and most recent .
Per CDSS Requirement