The Only Provider in Your Category. Locked to Your City.
123CEU's Industry Partner Network hands one essential-service business per category — per California city or micro-region — exclusive, locked visibility inside the dashboards of thousands of RCFE, ARF, GH, and STRTP facility administrators. Open to any business that supports Title 22 facilities. Not an ad. A permanent seat at the table, in the city you actually serve.
California is where exclusive city seats live today — but 123CEU is already an approved NAB continuing education vendor reaching Nursing Home Administrators and Skilled Nursing Facilities nationwide, with the same locked-seat model expanding state by state into all 50 states.
Seats are not first-come, first-served — every applicant is reviewed and must be approved by 123CEU before a city and category are locked in.
Administrators aren't slowing down. Neither should your pipeline.
California's Title 22 landscape — RCFEs, ARFs, group homes, and STRTPs — is in a sustained growth cycle. An aging population, expanding behavioral health placements, and constant licensing activity mean new facility administrators are entering the industry every month, while every existing administrator cycles back through mandatory continuing education year after year.
Every one of those administrators leans on a network of outside businesses to keep their facility licensed, staffed, compliant, and resident-ready — across healthcare-adjacent services, day-to-day operations, professional support, and hands-on care for residents. Right now, most administrators find that network through a cold Google search — no vetting, no relationship, no loyalty. That search almost always happens locally: they're looking for someone who serves their city, not their state.
123CEU already owns that relationship — the license renewal, the CE hours, the compliance trust administrators depend on. We're opening the door to the businesses that keep our administrators operational, city by city. Whatever essential service your business provides, if it aligns with what a Title 22 facility needs, there is very likely a seat with your name on it.
The Demand Curve You're Stepping Into
- Continuous new entrants into RCFE, ARF, GH & STRTP ownership and administration — each one a fresh, unclaimed customer for essential services.
- Mandatory CE renewal cycles bring the same administrators back through 123CEU repeatedly — repeat exposure to your brand, built in.
- Aging demographics and rising behavioral health placements are expanding facility counts, not shrinking them.
- This is the ground floor of a network that only gets harder to enter. Claim your city before a competitor does.
- And California is just the start — 123CEU is already reaching Nursing Home Administrators and Skilled Nursing Facilities nationwide as an approved NAB vendor, with a 50-state rollout of this same exclusive model underway. See what that means for you →
Four ways we put your business in front of the people who run Title 22 facilities
You're Not an Ad. You're the Rolodex.
Every time an administrator logs into their 123CEU dashboard to track CE hours or manage renewals, your business is right there in their dedicated Industry Partners section — a resource they return to, not a banner they scroll past. In exchange, you provide an exclusive offer available only to 123CEU members.
1 Guest-Authored Post, Every Month
123CEU's own writers and marketers research, write, and publish one authority-building blog post monthly under your brand — positioning you as the go-to voice in your category while we market it continuously for Google visibility and ranking through 123CEU's domain authority.
Quarterly Webinars, Produced & Ranked
Host a quarterly webinar on a topic relevant to Title 22 operators. We produce it, host it on 123CEU.com, hand you the recording for your own marketing, and actively promote and rank it on Google — co-branded with your name and ours.
A Marketing Team, Without the Headcount
Get the strategic firepower of a full marketing department — run by former technology and marketing executives — without hiring one. That's discipline most vendors in this space simply aren't investing in.
As 123CEU Grows, You Grow
123CEU is already an approved NAB continuing education vendor, reaching Nursing Home Administrators and Skilled Nursing Facility operators nationwide today. As that footprint expands into a 50-state, city-by-city exclusivity model, Founding Partners get first right to grow their locked category right alongside it — not from scratch, but from the seat you already hold.
Built for every business that keeps a facility running
This is not a healthcare-only network. If administrators need it to stay licensed, staffed, compliant, and resident-ready — across care, operations, compliance, or professional services — there's a seat for it. And in your city, there's only one of you allowed to hold it.
1 seat. Per category. Per city. Locked.
California facilities are hyper-local — an administrator doesn't care who serves a county three hours away, they care who serves their city. So instead of locking one giant seat across an entire county, we've broken California into city-level and metro-level micro-regions, which means more open seats, more relevant local matches, and room for businesses of every size — from independent operators to regional players. For every category, 123CEU awards exactly one seat per micro-region. Once secured, we do not market, promote, or introduce a competing provider in that category to facilities in that micro-region, for as long as you remain an active Industry Partner. Cancel or lapse, and the seat reopens — a competitor can lock it in your place.
No cities matched your search. Don't see your city listed? Apply anyway — we're actively adding new micro-regions.
Seat availability updates as partners lock their city. Applying is free, but every seat is reviewed and must be approved by 123CEU before it's officially locked to your business.
California is where your seat locks first. It's not where your reach ends.
Every Industry Partner benefit above is built and priced around California's Title 22 market — that's the exclusive seat you're locking today. But 123CEU's business visibility doesn't stop at the state line, and as it expands, so does the audience standing behind your locked seat.
A Nationwide Audience, Already in Place
123CEU is an approved continuing education vendor with NAB (the National Association of Long Term Care Administrator Boards) — the body that credentials Nursing Home Administrators (NHAs) across the country. That approval means 123CEU's reach already extends well beyond California's RCFE, ARF, GH & STRTP world into a second, largely untapped pool of facility decision-makers:
- Nursing Home Administrators (NHAs) completing mandatory NAB-approved CE nationwide
- Skilled Nursing Facility (SNF) operators and administrators — including large 100+ bed facilities with substantial vendor budgets
- Facility decision-makers outside California who never touch a Title 22 license, but face the same staffing, compliance, and operations needs your business solves
This is real, existing reach — not a future promise. It's already part of what an Industry Partner steps into.
The 50-State Roadmap — Bigger Than California, On Purpose
California is the flagship and the proving ground for city-level exclusivity — that's deliberate, and it's where your seat locks first. But the honest math is this: California is one state out of fifty, and 123CEU's plan is to roll the same locked, one-seat-per-category model out state by state across the country.
- As 123CEU's continuing education footprint grows state by state, so does the size of the administrator audience sitting behind every Industry Partner seat
- Founding Partners get first right of refusal to expand their category into new states as they open — you grow with 123CEU, not around it
- No other vendor network is structured to hand you a defensible, locked position in fifty states as one company's footprint expands — that structural advantage compounds the earlier you lock in
California is first. Fifty states is the actual size of the opportunity.
The Real Prize: Multi-Site Operators Who Follow You Out of State
Here's what makes the 50-state roadmap more than a nice-to-have — it's a genuine moat. A huge share of the NHAs and SNF operators reached through 123CEU's NAB-approved status don't run one building. They run multi-site portfolios — regional chains, ownership groups, management companies overseeing several 100+ bed facilities across multiple states. When one of those groups becomes your client, you're not landing one facility. You're landing a relationship that can walk into every state, every property, and every future acquisition that operator makes.
- First dibs, by design. As 123CEU's Industry Partner Network opens in a new state, current partners get first right of refusal on that seat — before it's ever offered to a competitor.
- Special multi-state pricing. Partners with existing seats get preferred rate terms to expand into additional states as 123CEU's footprint grows there — you're rewarded for being early, not charged the same rate as a brand-new entrant.
- A defensible moat, not just a lead list. No competitor can buy their way into your locked category in a state you already hold — and once a multi-site operator is your client in one state, that relationship is your foothold to expand alongside them into the next one.
One 100+ bed facility group with multi-state sites isn't a lead. It's a pipeline of $$$$$ clientele that compounds every time 123CEU opens a new state.
Priced for the Opportunity, Not Just the Seat
For Industry Partners ready to follow their multi-site NHA/SNF relationships beyond California — locked seats across additional states, priced to reflect the scale of a multi-property client relationship, not a single city.
You're not buying clicks. You're buying a locked position.
| Feature | Google Ads / Directory Listing | 123CEU Industry Partner |
|---|---|---|
| Exclusivity | None — unlimited competitors | 1 per category, per city — locked |
| Audience | Cold search traffic | Warm, license-holding administrators inside their own portal — plus a nationwide pool of NHAs & SNF operators via 123CEU's NAB-approved status |
| Content | You produce it yourself | 1 guest post/month, written & published for you |
| Authority | None built in | Quarterly co-branded webinar, ranked on Google |
| Team | DIY or generalist agency | Former tech & marketing executives, dedicated to your category |
| Term | Pay per click, zero loyalty | Locked seat with renewal priority |
| Growth Path | Scales only if you pay more | Scales as 123CEU expands state by state — Founding Partners grow first |
| Multi-Site Clients | No structure to follow a client across states | First dibs & preferred pricing to follow multi-site NHA/SNF operators into every new state they run in |
Here's exactly what you get — and what it's worth
Every tier includes the full Industry Partner stack: a locked, single-seat position, portal placement in front of thousands of administrators, one professionally written & published blog post every month, a quarterly co-branded webinar, and direct access to 123CEU's marketing team. Tier pricing reflects the facility density of the city or micro-region you lock — nothing more. And because 123CEU is already an approved NAB vendor reaching Nursing Home Administrators & Skilled Nursing Facilities nationwide, with a 50-state rollout of this same model underway, that value only grows from here.
What's inside every seat, priced out
- 1 exclusive seat — no competitor in your category, in your city, everNot available at any price to a competitor
- Placement inside the dashboard thousands of Title 22 administrators use monthly~$400+/mo local ad equivalent
- 1 guest blog post/month — researched, written & published by 123CEU's own team~$450+/mo agency equivalent
- 1 co-branded webinar/quarter — produced, hosted, promoted & ranked (yours to keep)~$500+/mo amortized value
- Direct access to 123CEU's in-house marketing team for strategy~$300+/mo consulting equivalent
- Exposure via 123CEU's approved NAB vendor status — reaching NHAs & SNF operators nationwide, including 100+ bed facilitiesBonus reach, not priced in
Ground-Floor Access
- 1 locked seat, 1 category, 1 city
- Portal placement & member-exclusive offer
- 1 guest blog post / month, written & published for you
- 1 co-branded webinar / quarter
- Founding Partner rate lock
High-Growth Coverage
- 1 locked seat, 1 category, 1 city
- Portal placement & member-exclusive offer
- 1 guest blog post / month, written & published for you
- 1 co-branded webinar / quarter
- Priority renewal & rate lock
Highest-Density Markets
- 1 locked seat, 1 category, 1 city
- Portal placement & member-exclusive offer
- 1 guest blog post / month, written & published for you
- 1 co-branded webinar / quarter
- First right of renewal
Value estimates reflect typical market cost for comparable local ad placement, content, and webinar production if purchased separately — actual results vary. Final seat pricing is confirmed at application based on your specific city and category density. Founding Partners lock their rate for as long as they remain continuously enrolled — partners who join the same category later will pay current market rate. Every tier is subject to 123CEU review and approval before a seat is locked.
What partners ask before locking a city
Secure first right to your category, before someone else does
Applying does not automatically lock your seat. Every application is reviewed by 123CEU to confirm category and micro-region availability — your city and category are only officially locked once your application is approved.
Apply
Tell us your business, category, and the city or micro-region you want.
Get Reviewed
123CEU confirms your category is a fit and checks seat availability in your city.
Get Approved & Locked
Once approved, your seat is locked exclusively to your business — no competitor gets it while you're active.
Applying does not purchase a seat — it requests first right to lock it, pending 123CEU's approval. Founding Partner pricing is available only while your category's seat in your city remains open.
CDSS Approved Vendor
RCFE Vendor # 2000783-740-2
STRTP Vendor # 2000783-733-2
ARF Vendor # 2000783-735-2
GH Vendor # 2000783-730-2
Available Staff Training Courses
- Group Home Staff Training 20 hours
Courses Included
RCFE Care Staff Annual Training
- Dementia Care Fundamentals: Understanding and Supporting Cognitive Changes
- Advanced Dementia Care: Behavioral Management and Family Communication
- Specialized Dementia Interventions Activities and End-of-Life Care
- Memory Care Environmental Design and Safety
- Personal Care Techniques for Elderly ResidentsAge-Related Changes and Health Monitoring
- Medication Assistance and Safety Protocols
- Nutritional Care and Dining Assistance
- Emergency Procedures and Crisis Response
- Resident Rights and Person-Centered Care
Courses Included
GH Care Staff Annual Training
- Trauma-Informed Care Fundamentals for Youth
- Crisis Intervention and Behavioral Support
- Adolescent Development and Mental Health Awareness
- LGBTQ+ Competency and Inclusive Care
- Family Engagement and Reunification Support
- Life Skills Development and Independent Living Preparation
- Educational Support and Academic Advocacy
- Cultural Competency and Diversity Awareness
- Substance Abuse Prevention and Intervention
- Professional Boundaries and Ethical Practice
Courses Included
ARF Care Staff Annual Training
- Person-Centered Care and Individual Choice
- Developmental Disabilities Support and Advocacy
- Behavioral Support and Positive Interventions
- Mental Health Support and Crisis Intervention
- Medication Administration and Health Monitoring
- Activities of Daily Living and Life Skills Support
- Communication and Relationship Building
- Community Integration and Social Skills
- Rights Protection and Advocacy
- Emergency Procedures and Safety Protocols
Courses Included
STRTP Care Staff Annual Training
- Therapeutic Milieu and Treatment Environment
- Individual Treatment Plan Implementation
- Trauma-Specific Intervention Techniques
- Mental Health Crisis Management
- Behavioral Intervention and Positive Reinforcement
- Group Therapy Support and Facilitation
- Medication Management in Therapeutic Settings
- Family Therapy Support and Communication
- Transition Planning and Discharge Preparation
- Educational Support in Therapeutic Settings
- Self-Care and Secondary Trauma Prevention
- Documentation and Clinical Communication
- Specialized Populations and Dual Diagnosis
- Crisis Prevention and De-escalation
- Therapeutic Communication and Relationship Building
- Cultural Trauma and Resilience Factors
- Outcome Measurement and Progress Monitoring
- Legal and Regulatory Compliance in Therapeutic Programs
- Therapeutic Recreation and Expressive Therapies